Making
an emergency
intuitive​

Making
an emergency
intuitive​

Press-Q is designed to be the best auto injector in the market and set the standard for human interface in the field

According to data from the Center for Disease Control and Prevention, the occurrence of food allergies and associated anaphylaxis — a life -threatening rapid onset reaction — increased 18 % between 1997 and 2007 in the U.S.

Total number of people with life threatening food allergy in the researched countries* is: 46 Million and rising.

* The countries in the study are: Australia, New Zealand, China, Taiwan, Japan, Korea, Hong Kong, Singapore, Indonesia, Malaysia, India, Canada, USA, United Kingdom, Germany, Switzerland, Greece, Poland, Netherlands, Belgium, France, Austria, Spain, Italy, Portugal, Denmark, Norway, Iceland, Sweden and Finland.

  • Asset 1 Intuitive
  • Asset 1 Ergonomic
  • Asset 1 Easy to carry​
  • Asset 1 Safe
  • Asset 1 Patented

Press-Q is designed to be the best auto injector in the market and set the standard for human interface in the field.

How it works

Transparent window to view drug clarity

Timer window

Transparent window to view drug clarity

Safety protector

Timer window

Safety protector

Place on body
and press 5mm down

Place on body
and press 5mm down

1
Remove the safety protector

2
The device is ready for use. The needle is protected and the user is safe

3
Use double side adhesive to place on the body. The adhesive is exposed once the safety protector is removed

 

4
Needle penetrates the body 18mm into the muscle

5
Needle retraction into the injector is done automatically after drug delivery ends

6
After drug delivery is finished the timer starts to count the time passed from the event

After use the device is locked and the
needle protected inside

How it all started

My son was diagnosed with severe peanut allergy.

We started to carry an EpiPen injector everywhere, and also gave one to the kindergarten and one to his grandmother + spare one at home, a total of 4.

In a very early stage we discovered the usability problems of the injector, mainly with people that we had to train for emergency use.

Most people failed in the first try to follow the instruction, this made us very concerned.

Team

Amihay Avital CTO

Founder and owner of a2z-design product development firm. Innovator and expert in medical device development.

Ziv Goldin CEO

Founder and owner of a2z-design product development firm. Innovator and entrepreneur with experience in bringing innovative products to the market.

Dr. Stela Gengrinovitch Board member and scientific advisor

working at the faculty of medicine of the Technion, Israel Institute of technology, as Center Manager and clinical trials coordinator at the Research Center for Genetics and Children Disease, Emek medical center.

Ziv Goldin CEO

Founder and owner of a2z-design product development firm. Innovator and entrepreneur with experience in bringing innovative products to the market.

Amihay Avital CTO

Founder and owner of a2z-design product development firm. Innovator and expert in medical device development.

Dr. Stela Gengrinovitch Board member and scientific advisor

working at the faculty of medicine of the Technion, Israel Institute of technology, as Center Manager and clinical trials coordinator at the Research Center for Genetics and Children Disease, Emek medical center.